With Super Bowl Sunday less than two weeks away, everyone is hitting up their local supermarkets to make sure there is plenty of food for the game.
In fact, Super Bowl Sunday is one of the single-largest retail sales days for snacks at supermarkets.
Frito-Lay North America has announced their inaugural U.S. Snack Index: a poll asking people what they plan to snack during Super Bowl Sunday.
It is projected that 9 out of 10 viewers plan to have at least one snack during the game.
"The Super Bowl is synonymous with enjoying snacks with friends and family," said Steven Williams, senior vice president of sales, chief commercial officer, Frito-Lay North America. "As a leader in snacking, Frito-Lay keeps its finger on the pulse of snacking, always looking at what consumers prefer. It's interesting to see how different regions and age groups snack – whether it's potato chips or tortilla chips, classic or spicy – everyone definitely approaches snacking in their own way."
The most popular snacks: potato chips and tortilla chips. It is projected that 80 percent of Americans will have either one during the game.
The most popular dip: Salsa. Then followed by French onion dip and guacamole.
Most of the younger generation chose spicy and/or cheesy snacks as their top pick.
Cities that favored potato chips: Los Angeles, Dallas, Miami, New York City, Seattle, and Washington D.C.
Cities that favored tortilla chips: Houston, Atlanta, Boston.
Chicago’s top snack was popcorn.
"Super Bowl Sunday is one of the busiest shopping days of the year for snacks. It's different than other holidays we see throughout the year as consumers are most likely to be enjoying snacks specifically at home, which can mean their choices can vary from other occasions," Williams added. "At Frito-Lay, we are hyper-focused in the weeks leading up to the Super Bowl to make sure consumers can get the variety of snacks they want for game day. What better time to launch our first U.S. Snack Index and get insights into their snack plans for this major snacking event?"
When it comes to sharing all that food on Instagram, Frito-Lay’s says more than one-third of those who took the survey will share on social media.
For more information, visit: FritoLay.com/SnackIndex.
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