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Sendero Provisions Co. hosting benefit to aid local companies, non profits affected by COVID-19

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Posted at 6:15 PM, Mar 26, 2020
and last updated 2020-03-28 11:55:22-04

WACO, TX — Sendero Provisions Co. is hosting a benefit for local companies, non-profits, and artists affected by COVID-19.

On March 28th, 100% of the online proceeds from senderopc.com, an outdoor goods retailer based in Waco, will go directly back to 30 local companies, 3 non-profits, and 6 bands participating in the benefit.

The organizers hope to raise over $100,000 to give back to continue to pay employees, rent, and/or replace lost revenue during this time.

The benefit kicks off in the morning and ends with a live stream concert in the evening at 7PM.

"We are donating 100% of our proceeds from senderopc.com back to all participants! We have some brand new shirt designs we're launching just for the event, but everything else will be available. All we will deduct is the cost of goods, shipping and handling, and taxes," said Hunter Harlow, the owner of Sendero. "The rest will be divided equally among all participants. All t-shrits sold during the event will directly benefit Hole In The Roof, our local partner for printing needs."

The live stream concert will feature Phillip Phillips, Future Birds, Thomas Csorba, Night Traveller, Chase Bryant, Shane Smith and the Saints fiddler Bennet Brown, and potentially others.

The live stream will happen through Twitch and simulcast to Facebook Live and Youtube Live.

"We have a production engineer that will have everything linked up, he'll be running feeds from pre-recorded sessions, skype interviews, and back and forth to our live host throughout the event. Folks will be able to watch on an embedded feed on our website or on the other platforms," said Harlow. "During the livestream, we have created a QR code that will allow viewers to make contributions to the Benefit. We’re optimistic we can double the funds raised through the concert."

Organizers hope the benefit will help keep Waco businesses going.