As the date for the Super Bowl approaches quickly, food preparations are underway for what is expected to be a record-setting year, especially for avocados.
For the week ending on Jan. 13, the United State received a record 71.9 million pounds of Mexican avocados. They are projecting to reach 217 million pounds by the end of the month—which would be up 16 percent compared to Jan. 2017.
According to Avocados From Mexico, Big Game Sunday is the biggest day for avocado consumption in America especially with guacamole being one of the most popular game day foods.
"This season is one of the most active periods for the Mexican avocado industry," says Alvaro Luque, President of Avocados From Mexico. "It's a priority for our farmers, packers and distributors to ensure Americans have the avocados they want for the Big Game. Once again, we are meeting this goal and making sure grocery stores are well stocked ahead of game time in Atlanta. Great food, great fun and great competition. Avocados From Mexico are proud to be part of American culture."
AFM is expected to air a 30 second commercial during the Big Game for the fifth year in a row on Sunday, Feb. 3.
They are expected to showcase classic light-hearted humor and that Avocados From Mexico is "Always Worth It."
Over the last four years, Avocados From Mexico has told dynamic stories of Avocados From Mexico's versatility, seasonality and health benefits (good fats), all leading up to this year's overarching umbrella message: Simply put, Avocados From Mexico are Always Worth It.
Mexican avocado imports are expected to reach a record-breaking two billion pounds this fiscal year, an increase of seven percent from last year. In addition, Mexican avocados also add $5.5 billion in economic output in the United States, with $3.4 billion added to the GDP, 1.9 billion in labor income, $930 million in taxes and 28,000 in direct jobs.
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