Real estate companies work to draw in millennial homebuyers

Posted at 5:43 PM, Oct 24, 2017
and last updated 2017-10-24 18:46:52-04

Real estate companies are changing the way they do business to lure in millennials. 

Courtney Pruitt and her husband purchased their first home six months ago in Waco.

"We never in a million years would've thought we'd be 21, he was 23, buying our first home, brand new build and saying 'this is our home,'" Pruitt said.

Research done by the National Association of Homebuilders found that more than 90 percent of millennials plan to eventually buy a home.

"We didn't want to really rent or anything, we wanted to invest in a home," Pruitt said. "That way we had something to show for the money we were spending."

As more millennials start to settle down, real estate companies across the country are working to cater to the younger generation.

Grace Rogers is a real estate agent with Keller Williams Realty in Waco. She works primarily with millennial buyers and sold Pruitt her first home.

"We're gearing to more of a technology base, so it just makes it easier to text and FaceTime and look at houses that way, virtually," Rogers said. "I've sold a lot of houses just through FaceTime."

As a millennial herself, she understands the growing need for technology in the workplace.

"There's definitely the apps they love to use. It's that instant gratification. So they're able to look at photos online and do virtual tours," Rogers said.

Rogers said her company app is similar to and It shows available homes and pricing, along with the added plus of face-to-face interactions with your realtor.

"It makes it super easy to keep in touch with them, if for some reason I hadn't been out showing them houses that week," Rogers said.

Pruitt said this technology and guidance from Rogers helped to simplify the home buying process, which created a positive and memorable experience for her and her husband.

"It was smooth from start to finish," Pruitt said. "It's a great little house. It's perfect for just the two of us."

The National Association of Realtors found that millennials are now the largest group of homebuyers for the fourth year in a row.

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