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VIDEO: What are the metrics that matter?

Posted at 2:54 PM, Mar 08, 2017
and last updated 2017-03-24 14:57:12-04

(KXXV) - In the digital world, has technology distorted the fundamentals of marketing?

That's the question Comscore asked the VP of Media for Dr. Pepper Snapple Group.

How important is creativity in the age of precision marketing? Watch the video to see her answer.

Featured in this video:

  • Aaron Fetters SVP, comScore
  • Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
  • Lyle Schwartz Managing Partner, GroupM
  • Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
  • Julie Fleischer Managing Director, Retail, OMD
  • Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company

You can also learn more about what digital advertising with KXXV can mean for your business.

Contact our sales team for opportunities.

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