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Local boutique uses social media to reach customers across the country amid pandemic

Posted at 3:46 PM, Oct 15, 2020
and last updated 2020-10-15 16:46:41-04

WACO, TX — Coreopsis was in the middle of changing locations and rebranding when the coronavirus pandemic began.

For a decade, the local boutique stood in midtown Waco. In February, they decided to move their location and rebrand at the same time.

"We had our grand opening, and then right after we had the shelter-in-place shutdown. So, we had a nice run and all of a sudden we are like, "What are we going to do?"" said McKenzie Cole, Director of Marketing.

Cole says the pandemic hit at the worst time. Nevertheless, they acted quickly to find the best way of selling their products.

"We did not panic. It was more of "What are we going to do?" So I started putting everything online, starting from the bar soap," said Cole.

She says it was about strategically using social media and their website to get in front of their customers virtually.

"We did different things like customized Easter baskets. We had people on FaceTime and walked around and they picked their things. We put it together and delivered it to them," explained Cole.

Their online presence now reaches people beyond Waco and Texas. Cole says it's because of their customers that their goals remain high.

"We want to be able to expand and create our own brand really, and I think we really do have the potential really," she said.

It's a dream she says they need to keep pushing for, pandemic or not.

Coreopsis is open Monday through Friday from 11 a.m. to 7 p.m. and Saturday from 11 a.m. to 6 p.m. You can also shop online.