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'We are trying to build a legacy': Standard Hatworks continues to grow in spite of pandemic

Posted at 10:38 AM, Jan 22, 2021
and last updated 2021-01-22 11:38:45-05

The second oldest business in Waco is growing in spite of the pandemic and they keep making history.

“We’re sanding the hat. Trying to achieve the softest feel we can get out of the body. We take it down layer by layer. Get it to that suede or velvet type feel," said Hatmaker Cameron Morris.

If the music of Willie Nelson could get the hippies and the rednecks to come together, the hats made by Cameron Morris at Standard Hatworks can get the outlaws and the law to agree on something too.

"You don't have to be a country music star to get the same treatment. Everybody who walks in is treated the same way. Is that something that was a part of your raising?" asked Texas Voices Host Lindsay Liepman.

"I think both," said Morris.

"We want to make sure when you come in you have a good experience. That's one of the secrets to our success is treating everybody the same and how you'd want to be treated as well," said Morris.

It's hard to believe but when Cameron bought the business he didn't know how to make hats.

Now, Standard Hatworks is growing and word continues to spread.

"We are trying to build a legacy. At the time, it was the third oldest business in Waco. Now, it's the second oldest business in Waco. Been around since 1909 and such a unique business. It's my duty and responsibility to keep it going. So we're doing whatever it takes," he said.

Hear more of Cameron's story and the history of Standard Hatworks on "Texas Voices," Saturday, January 23rd at 6:30 pm right after 25 News.