TEXAS — Toys“R”Us relaunched its online presence Tuesday with some help from Target.
In March 2018, the company announced it was liquidating its operations and closing all of its stores. Then in July, Toys"R"Us said it was planning a comeback and would be launching two new stores, according to AP News.
The company launched its new website Tuesday with "videos and articles on the latest toy trends and brands. It has in-depth product reviews, hot toy lists to help shoppers pick out the perfect toys and gifts for kids of all ages," said the company in a release.
Explore the ultimate online toy experience at https://t.co/uGZMjODwAV featuring hot toy reviews, the latest trends and unique content for kids of all ages! To power your shopping experience we've partnered with @Target so you can check out with confidence and ease. pic.twitter.com/EdSp8iSGkz— ToysRUs (@ToysRUs) October 8, 2019
But when you're ready to buy, the site will automatically link customers to the same product page on Target.com to make the purchase.
In the fall, Toys "R" Us also has plans to open retail stores in Houston, Texas and Paramus, New Jersey. Can't find the product you're looking for on the shelf? Customers will be able to place an order through the Target website with a sales associate.
According to Target, the new Toys "R" Us experience comes with additional benefits such as scoring savings with the Target Circle loyalty program, and 5% off every purchase with a Target RedCard. Customers can also get same-day pick up and delivery options, such as free two-day shipping, same-day curbside or store order pickup.
Check out the newly relaunched Toys"R"Us website at www.toysrus.com.