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Texas ranks #42 in Christmas spirit according to CenturyLink

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Posted at 6:15 PM, Dec 18, 2020
and last updated 2020-12-18 19:15:30-05

TEXAS — Ho Ho... oh no!

Looks like Texas has landed on the "naughty" list, and perhaps on the Grinch's friend list too.

For the 3rd year, CenturyLink found out which state had the most... and well, the "least" Christmas spirit of them all, and Texas landed at #42!

Last year, Utah, North Carolina, and Tennessee took the top three spots. This year.... *little drummer boy drum roll please*... it's Utah, Idaho, and Wisconsin!

In a three-way tie, the trio were far from last, were sadly D.C., New Mexico, and Nevada all placed.

On pattern, it appears states with white Christmas weather, tend to somehow fair better in the rankings.

In fact, seven out of the ten states with the least Christmas spirit, all experience mild to warn Winters.

So how did CenturyLink make their list?

To determine their "Christmas spirit" rankings, they analyzed two data categories: online activity and area culture.

Online Activity

  • Google searches for Christmas movies and gingerbread houses (29%)
  • Online shopping (via Google Shopping Trends) for wrapping paper, Christmas cards, Christmas ornaments, and “Elf on a Shelf” (28%)
  • Christmas music streams (14.5%)
  • Tweets about Christmas (7%)

Area Culture

  • Number of Christmas trees per captia (7%)
  • Charitable giving in the last documented tax year, as defined by the IRS (14.5%)

Last year, Utah ranked as the most charitable state, but this year, Arkansas reigned supreme. Fun fact, did you know in 2020 Arkansans contributed 3.44% of their total adjusted income to charities?
Wow! Let's just hope Santa can still be persuaded with a little milk & cookies.

To see CenturyLink's full list, click HERE.