An article on Bon Appétit Magazine has called H-E-B store made flour tortillas "the best supermarket-brand tortilla out there, easy."
The monthly American food and entertaining magazine described the locally made tortillas as "lumpy, bumpy, not-quite-circular shape. Some air bubbles here and there. An edge that’s folded over a bit...That’s part of the reason everyone loves it so much."
H-E-B says they have tortilla machines in nearly all its stores, where it makes five flavors.
The article’s author, Alex Beggs, gets nostalgic about growing up visiting H-E-B to buy the chewy flour tortillas.
She says now that she lives in New York, it’s not often that she gets to satiate her appetite for H-E-B tortillas, but it doesn’t mean her fondness for them has dwindled.
“So the greatness, the mystique, the glory of the H-E-B flour tortilla has only grown in my memory the longer I’ve been away from Texas, in the way nostalgia can delude us,” she states in the article. “But the H-E-B flour tortilla is still the best supermarket-brand tortilla out there, easy. My love for them has not faded.”
Check out the full article here.