Cru athletics garnering national attention

Posted: 3:10 PM, Jun 04, 2018
Updated: 2018-06-04 20:10:57Z
Cru athletics garnering national attention

The University of Mary Hardin-Baylor athletic department posted a top 65 finish in the 2017-18 Learfield Sports Directors’ Cup standings. The Cru finished with 219.00 total points and in 63rd place among NCAA Division III schools.

The Cru’s point total was led by a National Runner-Up finish from football and men soccer’s appearance in the Sweet 16. UMHB also picked up points from women’s soccer and women’s golf this school year. UMHB posted school-best finishes in the Learfield Cup Standings with 273.00 points and 61st place finish during the 2012-13 school year.

Williams College won the Division III Learfield Sports Directors’ Cup title with 1126.50 points. Williams has now captured 21 of the 23 Learfield Sports Directors’ Cup crowns. U.T.-Tyler posted the best finish among American Southwest Conference schools, finishing 46th with 373.80 total points. Seven other ASC schools also appeared in the Learfield Cup standings this year.

The Learfield Sports Directors’ Cup was developed as a joint effort between the National Association of Collegiate Directors of Athletics (NACDA) and USA Today. Points are awarded based on each institution's finish in up to 18 sports -- nine women’s and nine men’s. Men’s and women’s basketball and men’s and women’s soccer must be included in the 18 sports counted by each institution. Complete standings and the scoring structure can be found on NACDA’s website at

About Learfield Sports: An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic department’s at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup for 10 years. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.