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Boy selling 'ICE COLD BEER' results in several calls to police

Posted at 6:08 AM, Jul 17, 2019
and last updated 2019-07-17 08:45:09-04

UTAH — A boy in Utah, with a unique marketing strategy, caught some attention from police.

According to a Facebook post from the Brigham City Police Department, the boy was holding up a sign that said, "ICE COLD BEER."

But, if you get a little closer to the sign, in small letters above "BEER" was the word "root."

That's right, the kid was selling root beer.

"This young man, in the area of 600 South 200 East, has a twist on a lemonade stand. Yep, he’s selling beer ... ROOT BEER, that is," the Facebook post said.

They said the boy's marketing strategy resulted in several calls to the police.

However, the boy's business has been good.