WACO, TX — Snickers has partnered with Guinness World Records to unveil the largest chocolate nut bar ever created.
The Snickers bar is more than two metric tons and was created in Waco.
The Mars Wrigley Associates, at the company’s Waco plant, used the same classic ingredients found in every Snickers bar including milk chocolate, nougat, caramel and peanuts.
“It’s a big year for the Snickers brand,” said Josh Olken, Brand Director of Snickers. “We’re not only celebrating the 90th anniversary of the brand, but the Super Bowl will also mark ten years since the iconic “Game” spot launched the award-winning ‘You’re Not You When You’re Hungry’ campaign. What better time than the Super Bowl to satisfy something on the biggest scale yet?”
The total weight of the bar, as certified by Guinness World Records, is 4,728 pounds.
Within the bar is more than 1,200 pounds of caramel, nougat and peanuts combined and 3,500 pounds of chocolate.
Once consumed, the giant chocolate bar will officially be recognized and recorded by Guinness World Records as the largest chocolate nut bar.
