Watch out Ulta, H-E-B is changing how grocery shoppers find beauty products

Posted at 10:58 AM, Nov 08, 2019
and last updated 2019-11-08 11:58:32-05

SAN ANTONIO, TX — H-E-B announced that they have launched their first Beauty by H-E-B section at one of their stores in San Antonio.

The new department that opened Friday boasts an extended selection of beauty items. It is located at the store on Highway 281 and Evans Rd.

“Beauty by H-E-B provides that oasis within the store where the customer can pamper themselves,” said Tracy Bliss, H-E-B Director of Beauty. “We’ve created a destination within the store where a talented team of Beauty Advisors will help customers pick out the perfect items that lend themselves to the creation of new beauty rituals.”

Beauty by H-E-B is an interactive space that allows customers to shop their favorite brands as well as experiment and play with everything from foundation and facial cleanser to lip stick and lotions. Throughout the department are digital screens that provide informational videos, bright tester stations with mirrors and a voice activated screen where customers can take photos to share on social media.

Along with looks, Beauty by H-E-B has expertly trained Beauty Advisors who can help customers with their beauty questions. Each Beauty Advisor, who received more than a hundred hours of expert training for the position, can provide personalized services such as establishing skin care routines and personal care rituals as well as identify products for more precise color matching. Daily, Beauty Advisors at the Beauty Connections kiosk, located at the front of the space, will showcase new products and offer customers product recommendations and demonstrations.