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H-E-B awarding a lifetime of free groceries to one Texan during Super Bowl promotion

HEB stores closing for Easter Sunday
Posted at 2:51 PM, Jan 25, 2020
and last updated 2020-01-27 20:37:31-05

SAN ANTONIO, TX — H-E-B has announced it will be giving out a lifetime of groceries to one lucky person who downloads its app and takes part in the sweepstakes.

With the launch of this year’s Big Game commercial, the recently-named #1 grocery retailer in the nation will roll out a sweepstakes that gives participants who download the new My H-E-B app an opportunity to play a fun mobile game for a random chance to win the Texas-sized grand prize.

The sweepstakes will roll out on the My H-E-B app and will launch with the debut of the company's Super Bowl commercial.

The commercial will feature Texas-native Eva Longoria.

To enter the sweepstakes, participants must download the My H-E-B mobile app, which is available in the Apple App Store and on Google Play, create or log into your existing H-E-B account, and play the game in the app.

The game will ask registered users to choose ten H-E-B products that were featured in the commercial.

Once ten items are correctly picked, the user will click submit to automatically be entered for a chance to win.

“At H-E-B, we’re always looking for ways to go big and show our appreciation for our amazing customers,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising. “On TV’s biggest stage, we’re not only introducing Texans to our innovative new My H-E-B mobile app, we’re extending the opportunity to win a prize of a lifetime.”

The sweepstakes starts when the commercial airs during the game, between the third and fourth quarters of the game, and lasts until 11:59 p.m., Feb. 16.

Players can only enter once.

The winner will be notified via the email used to create their H-E-B account. Participants must be Texas residents and at least 18.