Many Texans are still unhappy over the recently announced purchase of Whataburger by BDT Capital Partners, LLC, a Chicago-based investment firm.
One Midwestern T-shirt company, however, has embraced the sale and is rubbing it in for Texas.
Raygun, a clothing store, just released an orange and white T-shirt mocking Texans that reads, "Chicago's Most Famous Texas Hamburger Chain (as of June 2019)." The shirt is available at the Chicago location of the store and online.
“Now that Whataburger belongs to Chicago, we celebrate with a shirt,” Raygun said on an Instagram post announcing the shirt’s release.
In a follow up post, the shirt maker said, “Chicago came and took it." The follow up post also joked that Whataburger would start serving Chicago-style pizza and will start rooting for the Chicago Cubs baseball team.
BDT Capital Partners, LLC now has the majority investment in the fast food chain. The Dobson family that owned Whataburger previously said that it will remain a minority interest in the company.
Some Texans have taken to social media in anger, sadness and even worry over the sale. Houston Texans defensive end J.J. Watt suggested on Twitter Texans band together to buy back the majority stake.
Ok, I say we all chip in and buy Whataburger back. Make honey butter chicken biscuits available all day, add kolaches to the menu and change nothing else. Especially not the ketchup. https://t.co/HadutHXJ9l— JJ Watt (@JJWatt) June 14, 2019
Whataburger has been working to assure customers that everything will be OK.
“Texas, we don’t want you to be upset,” Whataburger wrote in an open letter on Twitter the day the sale was announced. “We will always be Texan and represent you in a way that makes you proud.”