WACO, TX — We often do our best when challenged, and most people consider the coronavirus the challenge of a lifetime.
Some have taken on the challenge of trying to get life back to normal as they keep fighting against infection, including one that puts a new spin on an old idea.
When barbershops and hair salons closed, it got folks like Carly Lamadrid to think.
"Because I was actually caring about my client safety. I wanted my guests to be safe," she explained.
So Lamadrid, along with Alycia Slater and Jessica Arbors, 3 stylists that wanted to protect their guests and create personal space during the pandemic, started Wicked Hair studio.
"Going more one on one instead of in a big salon. They're going to have a little bit more safe factor there I have more ability to sanitize and clean each and every client I have more one on one time with them," said Lamadrid.
Now, these three musketeers of the beauty business, have, perhaps, the first "socially distanced" hair studio. "people are being invented during this time," Lamadrid explained.
And talk about inventive, they put their business in the midst of another, the trendy "Black Daisy Boutique". In any economy, the most creative ideas often succeed the most.
So opening a salon that specializes in one Individual at a time was, if you’ll pardon the expression, just what the doctor ordered.
It also, experts say, helps explain why Central Texas has fared better than other places.
"The Central Texas economy, on the whole, is doing well in this recovery you're seeing some good things happening primarily because of diversity of the region," said Dr. Ray Perryman, Economist, President & CEO of The Perryman Group.
Lamadrid says customers like the personal attention and the safety.
"So they're not worried about coming into a huge salon, with a lot of people. It's just me," she said.
Taking an unexpected and terrible turn of events, and creating a pathway to profit.
"So there are opportunities to be had here in this economy, Of course, it's just you have to be smart," said Lamadrid.
Because smart business people often become successful business people, when they put their minds to it.
