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'Agritainment' draws in thousands to Robinson Family Farm

Posted at 6:03 AM, Sep 30, 2019
and last updated 2019-09-30 07:03:06-04

TEMPLE, TX — Fall is in full swing, and the season can be a big business boost for Central Texas farms.

“There is something special about an orange ball. And I’m not talking about basketball,” said Helen Robinson, owner of the Robinson Family Farm.

Thousands head to the Robinson Family Farm’s pumpkin patch every year to pick up a gourd or two and participate in a wide variety of activities.

“There’s just so much out here to do and explore and learn so it’s just a great place to bring your family,” said Caroline Neerman, a visitor.

A petting zoo, a bounce pad, a barrel train and a corn cannon are some of the top attractions.

“We’ve got hayrides, we have the maze, we have archery, we have the corn cannons,” said Robinson, naming a few more of the activities.

The season is a big boost for business, especially for the farms that have held steady through the test of time.

“It started with my husband’s grandparents in the early 40s. It started out with a few acres and then over the years they were able to accommodate 200 acres,” said Robinson.

Through the years, the family used the land for different purposes. Six years ago, they opened up the pumpkin patch to give the communities a fun outing. The event gained a lot of traction and became a staple in Temple every fall.

“Agritainment” is one way to keep farms thriving and evolving. The term simply means an opportunity for families and friends to have fun in a farm setting. It is an opportunity for visitors to create lasting memories.

According to Penn State Extension, more than 50,000 farms across the country with farm receipts of nearly $1 billion reported that at least a portion of their income came from agritainment. This revenue stream can make a big difference to a bottom line...and the community as a whole.

“It’s always fun to see folks come out in 100 degree heat, but they’ve got their pumpkin spice lattes and their pumpkins, and they’re good to go. They have the biggest smile on their face. So if we can help provide that for them it’s an honor,” said Robinson.

Robinson Family Farm’s pumpkin patch is open Saturday and Sunday 10 a.m. to 6 p.m. until Nov. 3.