Marketing plan aims to attract young professionals to Waco - KXXV-TV News Channel 25 - Central Texas News and Weather for Waco, Temple, Killeen |

WACO

Marketing plan aims to attract young professionals to Waco

WACO, TX (KXXV) - Several Baylor University business students developed a marketing plan to attract recent college graduates to the Greater Waco area.

30 of the 47 students in a principles of marketing class developed those strategies. However, the winning team was the only one that presented its ideas to the city council on Tuesday.

Those six students explained Waco has potential and low costs of living, but it currently lacks reputation.

Karlyn Murphy, who is one of the students working on the project, said some recent graduates may be deterred from staying in Waco because they may not see short term or long term opportunities in the city.

"If you tell your peers, I am going to stay in Waco. It just sounds like 'oh okay.' Meanwhile everyone is moving on and doing ‘bigger things,'” said Murphy. “If you can create an environment that people are proud to say they're from. Then that takes away all of that."

They advised the council to create an environment people will want to be in through restaurants. In addition, students suggest creating partnerships among existing businesses and entrepreneurs.

The plan also includes bringing more widely known entertainment to events that already exist in Waco, such as Brazos Nights.

Furthermore, students said if big businesses in the area are promoted and recent graduates can envision long-term opportunities, they may be more inclined to stay in the area.

When a city council member asked the students presenting what would make them stay in Waco. Murphy said she has fallen in love with Waco and she would consider staying if there were more job opportunities.

After thanking students for their efforts, Mayor Malcolm Duncan agreed employment is an important factor when attracting job professionals to the area.

The students hope that the city council will consider some of their suggestions.
  • NewsMore>>

  • Southwest Airlines sought more time for engine inspections

    Southwest Airlines sought more time for engine inspections

    Thursday, April 19 2018 1:02 AM EDT2018-04-19 05:02:22 GMT
    Thursday, April 19 2018 10:54 PM EDT2018-04-20 02:54:26 GMT
    (NTSB via AP). National Transportation Safety Board investigators examine damage to the engine of the Southwest Airlines plane that made an emergency landing at Philadelphia International Airport in Philadelphia on Tuesday, April 17, 2018. The Southwes...(NTSB via AP). National Transportation Safety Board investigators examine damage to the engine of the Southwest Airlines plane that made an emergency landing at Philadelphia International Airport in Philadelphia on Tuesday, April 17, 2018. The Southwes...

    The Federal Aviation Administration's announcement late Wednesday comes nearly a year after the engine's manufacturer recommended the additional inspections, and a month after European regulators ordered their airlines to do the work.

    More >>

    The Federal Aviation Administration's announcement late Wednesday comes nearly a year after the engine's manufacturer recommended the additional inspections, and a month after European regulators ordered their airlines to do the work.

    More >>
  • Comey memo: Trump complained about Flynn's 'judgment issues'

    Comey memo: Trump complained about Flynn's 'judgment issues'

    Thursday, April 19 2018 4:32 PM EDT2018-04-19 20:32:51 GMT
    Thursday, April 19 2018 10:46 PM EDT2018-04-20 02:46:28 GMT
    (AP Photo/Frank Franklin II). Former FBI director James Comey poses for photographs at a Barnes & Noble book store before speaking Wednesday, April 18, 2018, in New York.(AP Photo/Frank Franklin II). Former FBI director James Comey poses for photographs at a Barnes & Noble book store before speaking Wednesday, April 18, 2018, in New York.

    The Justice Department has agreed to provide Congress with copies of several memos written by former FBI Director James Comey, relenting as House Republicans threatened to subpoena the documents and criticized...

    More >>

    The Justice Department has agreed to provide Congress with copies of several memos written by former FBI Director James Comey, relenting as House Republicans threatened to subpoena the documents and criticized department officials.

    More >>
  • Texas News Minute

    Texas News Minute

    Thursday, June 8 2017 12:45 PM EDT2017-06-08 16:45:17 GMT
    The latest Texas news from The Associated PressMore >>
    The latest Texas news from The Associated Press.More >>
Powered by Frankly