Waco ISD hires long-time anchor as Director of Communications - KXXV-TV News Channel 25 - Central Texas News and Weather for Waco, Temple, Killeen |

Waco ISD hires long-time anchor as Director of Communications

Source: KXXV Source: KXXV
WACO, TX (KXXV) -

It is a bitter-sweet announcement today from News Channel 25.   Primetime anchor, Bruce Gietzen, will be leaving after 12 years to become the Director of Communications for the Waco Independent School District effective May 31st.  

Waco ISD Superintendent Dr. Bonnie Cain and KXXV Vice President and General Manager Mike Lee made the joint announcement.  Gietzen and Ann Harder have co-anchored nearly 10,000 newscasts in Central Texas.  

"It has been an honor and a privilege to have viewers invite Ann and me into their home each night, Gietzen said.  "However, this is a great opportunity I couldn't pass up, and a new challenge for me professionally."

"I'm a big proponent of education and the positive influence teachers and schools can make in a student's life,he added.  "I want to be a part of the team that helps make that happen. 

Gietzen will be assuming some of the duties of Dale Caffey who retired in December.  As Director of Communications, Gietzen will be responsible for internal and external communications for Waco ISD.  That included developing proactive communication strategies that promote the school district to multiple audiences and responding to current event, issues and crises.  

Education is a strong focus for the veteran newsman.  He's been an adjunct professor at Baylor for the past five  years and brings a wealth of experience in media relations to the school district.  He is active on numerous non-profit committees and serves on the board of directors for the Waco ISD Education Foundation, Communities in Schools, and the Texas Sports Hall of Fame.    

His work serving as co-chairman for the H-E-B Celebrity Cook-off for the past ten years has raised more than $600,000 for teacher grants awarded through the WISD Education Foundation.  This year's event is tomorrow night and is projected to raise close to $100,000 to add to that total.

Dr. Cain said " Bruce Gietzen brings a wide array of experiences, as well as a unique, strong skill set to WISD and we a thrilled to have him join us."  She added, Dale Caffey was a dedicated, hardworking member of our team before he retired, and those are hard to replace.  But the WISD's communications office will continue to have great leadership with Bruce coming on board."

"Bruce has been an popular anchor, a great employee and a leader in our newsroom," said News Channel 25 Vice President and General Manager Mike Lee. "Bruce will be missed, but we wish him well in his new endeavor.  With his experience in journalism, he will excel in this position."  Lee continued, "Dr. Cain and Waco ISD have been very cordial in coordinating  the timing of Bruce's departure with us."

Gietzen has been an award-winning broadcast journalist for more than 32 years, working in Wichita Falls, Salt Lake City, Houston and Waco. He was a sportscaster for nearly two decades, including being part of the broadcast team for the Houston Astros and Houston Rockets.

After a stint outside television working in sports marketing and event management in Atlanta, Washington, D.C., and Dallas, he returned to broadcasting as the news anchor at KXXV in 2003 and added the managing editor title in 2014.

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