Texas grocery giant offers sneak peak at Super Bowl commercial - KXXV-TV News Channel 25 - Central Texas News and Weather for Waco, Temple, Killeen |

Texas grocery giant offers sneak peak at Super Bowl commercial

Source: H-E-B Source: H-E-B

Texas grocery giant H-E-B is giving people a sneak peak at their Super Bowl commercial, and it's very Texan.

You can watch it here.

The commercial is expected to air during the game between the Broncos and Panthers on Sunday.

The Super Bowl continues to be advertising's biggest stage.

It's reported that advertisers are spending as much as an estimated $5 million per 30 seconds to reach more than 114 million viewers expected to tune in.

H-E-B just celebrated 110 years of service in the Lone Star State.

The store's roots date back to 1905 in Kerrville, Texas when Florence Butt opened the C.C. Butt Grocery store with just $60 in savings.

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