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Consumers have been brainwashed into thinking that if the products they purchase last a few months or a year, they got a great deal. Larsen & Ross doesn't agree with this type of manufacturing and plans to change the expectations of the consumer with their Kickstarter campaign.
Lehi, Utah (PRWEB) August 21, 2014
Frustrated with cheap, low-quality leather bags that dont last, Jaren Larsen took matters into his own hands. The entrepreneur and craftsman focused his efforts on creating products made from high quality leather that are designed to last so long that they will become family keepsakes.
His company, Larsen & Ross, has just launched a campaign on Kickstarter this morning that aims to do just that. The ventures goal is simple: provide customers with leather products that will last forever. Click here to view the Larsen & Ross Kickstarter campaign.
I have wanted to design my own leather bags for probably more than 10 years, said Larsen, the companys founder, designer and creator. Every time I went to look for a nice leather bag they were always too poorly designed and built, or way too expensive.
The first bag Larsen & Ross designed was a weekend travel bag. "The Wallace", the Larsen & Ross Weekend Bag, is the perfect travel companion and the campaigns most popular bag. This bag is made from the highest quality leather and the most durable nylon thread that is meant to last.
Donating money to the Kickstarter campaign offers supporters many opportunities to get Larsen & Ross products for much cheaper than the retail price. The Wallace is being offered for $170 cheaper than it will be sold for in stores through the Kickstarter campaign. Supporting the brand early is a great way to get one of these once-in-a-lifetime bags for an affordable price.
Just over a year ago I decided that if I wanted a functional leather bag at a reasonable price I needed to design it myself, Larsen said. Larsen & Ross has spent the last year designing, prototyping, testing, and re-designing these products to make sure they will last generations.
Like any small start-up, Larsen & Ross needs funding to get these unique designs off the ground.
There are multiple reasons why Larsen & Ross bags beat out other leading leather product manufacturers. Here are a few:
Products Built To Last A Lifetime - Larsen & Ross builds the finest leather goods that will last a lifetime and can be passed down for generations.
Fairly Priced - Our competitors will try to sell you a lesser quality bag with thinner leather and a liner to make the illusion of thick leather for $600 - $1,200. Larsen & Ross cuts out the middlemen, doesn't splurge on a big office, fancy furniture, or marketing firms and pass those savings over to pass those savings over to the consumer.
Commitment To Building The Best Products - Jaren Larsen has spent the last year designing, prototyping, testing and re-designing his products to make sure they comply with the highest standards. For his leather he works directly with the tannery to develop a custom thick oil pull up leather.
War With Traditional Manufacturers - At the highest levels of manufacturing the top executives discuss a process called planned obsolescence, or the amount of time they estimate it will take for a product to fall apart. Consumers have been brainwashed into thinking that if the products we purchase last a few months or a year, we got a great deal. Larsen & Ross doesn't agree with this type of manufacturing and plans to change the expectation by building products with a lifespan that will be measured in decades and generations.
A favorite quote of Larsen & Ross, The bitterness of poor quality lasts long after the sweetness of low price is forgotten, Larsen said. This quote is so true. How many times have you purchased the cheaper version of a product only for it to fall apart after a short period of time causing you to purchase the same thing again?
That wont be the case with Larsen & Ross!
Here is our Kickstarter campaign https://www.kickstarter.com/projects/larsenandross/larsen-and-ross-leather-products-built-to-last-a-l.
For the original version on PRWeb visit: http://www.prweb.com/releases/Larsenandross/press-release/prweb12111222.htm
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