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LeapFrog and Mia Hamm Partner to Get Kids Up and Active With LeapBand™

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SOURCE LeapFrog Enterprises, Inc.

Mia Hamm, international soccer star and mom of three, launches LeapBand™, LeapFrog's first wearable activity tracker designed just for kids

EMERYVILLE, Calif., Aug. 20, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced that the most popular U.S. women's soccer player of all-time, Mia Hamm, is LeapFrog's official spokesperson for LeapBand™, the new wearable activity tracker designed just for children that encourages active play and healthy habits while nurturing their very own personalized virtual pet. In her role as official spokesperson for LeapBand, Hamm will help bring awareness to the benefits of getting children up and active every day.

LeapFrog Enterprises Inc. logo

"As a former professional athlete, my life has been focused on a very active lifestyle, but now just like any other parent, I face the same challenge of finding fun ways to get my kids get up and active on a daily basis," said Mia Hamm, international soccer star and mom of three young children. "When I was introduced to LeapBand, it was a perfect combination of health, wellness and physical activity all done in a very kid friendly, engaging way that makes getting up and active more fun than ever. My children love the cool virtual pets they can play with and unlock through all of the great activity challenges the LeapBand has, but as a mom, I appreciate that the LeapBand provides my children hours of active play while giving them tips on healthy habits to help them build a strong foundation."

As a two-time women's FIFA player of the year, five-time US Soccer Player of the Year, two-time Olympic Gold medal winner and two-time World Cup Champion, Mia has been honored more than any soccer player in history. In 2007, she was inducted into the Soccer Hall of Fame. Mia and her husband, former MLB All-Star shortstop Nomar Garciaparra, are parents of three, twin girls (7) and son (2).

"We are so thrilled to work with an international sports icon and positive role model like Mia Hamm, and we are excited to have her help us further the goal of getting children up and moving every day through active play," said Greg Ahearn, chief marketing officer at LeapFrog. "LeapBand uniquely combines fun and engaging physical activities with personalized virtual pet play to help children get more active and learn about making healthy choices. Mia knows the benefits a child gets from a healthy, active lifestyle, and that there are lots of parents just like her, looking for fun ways to get their kids up and moving."

Inspired by the Partnership for a Healthier America and First Lady Michelle Obama's Let's Move! initiative, the LeapBand activity tracker gets kids moving and having fun with 50 different challenges, tracking a child's physical moves so the more active a child is, the more points they earn with their virtual pet. As the child earns points through active play, they can unlock additional levels of play and virtual rewards for their on-screen pet. LeapBand has an aspirational fit-band style designed with children in mind, and high-tech features including a built-in accelerometer, a high-resolution color screen, a rechargeable battery and water-resistant design, making it the ultimate activity wearable for kids.

National Fit Made Fun Day with Mia Hamm!

In celebration of the launch of LeapBand, LeapFrog has declared September 6th Fit Made Fun Day, a day in which families are encouraged to get up and active while having fun together. LeapFrog and Mia Hamm will be hosting the premiere Fit Made Fun Day event in Santa Monica, California where she and more than 300 children will be engaged in fun activities, attempting to become the GUINNESS WORLD RECORDS® holder for multiple active play records. In addition, LeapFrog will be challenging followers on Facebook and other social media sites to get up and active and share their Fit Made Fun Day experiences with other families through social posts throughout the day.

Availability

The LeapBand activity tracker (MSRP $39.99, for children 4 to 7 years old) is available in green, pink and blue in the U.S. online and at major retail locations. Activities and challenges are free and available for download via LeapFrog Connect for LeapBand. For more information, visit www.leapfrog.com/leapband.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.  

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:


Monica Ma

Kellie Samson

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.

510-596-3437

510-420-5324

mma@leapfrog.com

ksamson@leapfrog.com

Photo - http://photos.prnewswire.com/prnh/20090219/LFLOGO

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