Targeted Victory Partners With NCC Media To Create Custom Online "Rapid Response" Audiences - KXXV-TV News Channel 25 - Central Texas News and Weather for Waco, Temple, Killeen |

Targeted Victory Partners With NCC Media To Create Custom Online "Rapid Response" Audiences

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Targeted Victory

ALEXANDRIA, Va., July 14, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with NCC Media, a leader in cable media placement across digital and television mediums.

Through this partnership, Targeted Victory will combine cable media placement data from NCC Media with Rentrak television ratings information based on its massive and passive TV measurement footprint to create additional custom online "Rapid Response" audiences, allowing them to track voters both on and off the grid.

Combining the cable media placement data from NCC Media with Rentrak's voter viewing information and Targeted Victory's voter data segments in Audience Exchange empowers clients to target by a specific campaign or group. For example, if a group like Majority PAC places a television buy targeting one of our clients, we can respond by creating custom audience segments for that particular buy in that particular race and targeting messaging to these audiences. This new data from NCC Media will ensure rapid, strictly targeted responses in a changing political media landscape.

"What makes comprehensive campaigns successful is sharp targeting and finite, clearly defined audiences accessed through their preferred mediums," said Michael Beach, co-founder of Targeted Victory. "This integration with NCC Media ensures better reach and frequency for client advertising, targeting the voters needed to win – wherever they are,"

"We're excited to partner with Targeted Victory to help them reach all voters no matter what digital or traditional mediums they use," said Tim Kay from NCC Media. "With our combined strengths, clients can now run holistic media campaigns where digital complements traditional."

"Pairing Rentrak's comprehensive television ratings currency with NCC's placement data will allow Targeted Victory to create distinct, highly specific audiences comprised of exactly the voters they need to reach. We're proud to be part of such a smart integration, and are greatly looking forward to the results of this industry-leading partnership," said Chris Wilson, president of national television at Rentrak. 

About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.

About NCC Media
NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America's leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

©2012 PR Newswire. All Rights Reserved.

  • Local NewsMore>>

  • Baylor game day boosts downtown businesses

    Baylor game day boosts downtown businesses

    Sunday, August 31 2014 11:37 PM EDT2014-09-01 03:37:33 GMT
    The city of Waco is looking to capitalize on the game day crowds by hosting tailgating events downtown in efforts to increase downtown businesses. Earlier Sunday Waco was buzzing with Baylor fans hours before kickoff. Several streets downtown were blocked off as thousands poured into the city. Businesses in the area say they saw a dramatic boost for a Sunday afternoon. Nick Colaku, Manager of Portofino's Italian Restaurants says he noticed the increased foot traffic downtown will have a posi...More >>
    The city of Waco is looking to capitalize on the game day crowds by hosting tailgating events downtown in efforts to increase downtown businesses. Earlier Sunday Waco was buzzing with Baylor fans hours before kickoff. Several streets downtown were blocked off as thousands poured into the city. Businesses in the area say they saw a dramatic boost for a Sunday afternoon. Nick Colaku, Manager of Portofino's Italian Restaurants says he noticed the increased foot traffic downtown will have a posi...More >>
  • McGregor man killed, 3 injured in two vehicle crash

    McGregor man killed, 3 injured in two vehicle crash

    Saturday, August 30 2014 5:21 PM EDT2014-08-30 21:21:14 GMT
    A T-bone crash between Moody and McGregor leaves one man dead and three people in the hospital. More >>
    A T-bone crash between Moody and McGregor leaves one man dead and three people in the hospital. More >>
  • WEST

    Community Celebrates Westfest

    Community Celebrates Westfest

    Saturday, August 30 2014 12:13 AM EDT2014-08-30 04:13:41 GMT
    West residents celebrate their heritage throughout Labor Day weekend. The community is still recovering from the fertilizer plant explosion that happened more than a year ago.More >>
    West residents celebrate their heritage throughout Labor Day weekend. The community is still recovering from the fertilizer plant explosion that happened more than a year ago.More >>
Powered by WorldNow

News Channel 25 KXXV-TV
P.O. Box 2522
Waco, TX 76702

Phone Numbers:
Main: 254-754-2525
Tip Line: 254-757-2525

Links
Contact Us
KXXV Employment Opportunites
FCC Filings
Advertise on KXXV

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KXXV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.