GUINNESS Pours A Pint Full Of Heart With Latest 'Made Of More' TV Execution - KXXV-TV News Channel 25 - Central Texas News and Weather for Waco, Temple, Killeen |

GUINNESS Pours A Pint Full Of Heart With Latest 'Made Of More' TV Execution

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE GUINNESS

'Empty Chair' Saves a Seat for a Returning Soldier and Celebrates the True Essence of Character

EVERY-TOWN, USA, July 14, 2014 /PRNewswire/ -- No matter how big or small, actions prove to speak louder than words and the new MADE OF MORE TV ad from GUINNESS, 'Empty Chair,' showcases just that.  What seems like a small gesture – a bartender setting out a fresh pint of GUINNESS, night after night, to await its intended recipient – underscores the raw emotion of how much one person can mean to another.  Despite the revelry going on around and the seasons passing, the pint remains untouched and undisturbed.  Finally you see a returning solider walk in the door, nod to the bartender, and pick up the glass while those around him raise a glass to his service and sacrifice.

During halftime of the World Cup finals yesterday, the GUINNESS brand's newest commercial, 'Empty Chair,' made its television debut.  The spot is a salute to the commitment and loyalty made by those who do more to support their community and the people who make sacrifices for others. 'Empty Chair' reminds us all that even the smallest of gestures can have an impact, and that one's true character is revealed by the choices he/she makes.

The third spot in the MADE OF MORE campaign, 'Empty Chair' follows the award-winning 'Basketball' commercial last fall and a TV spot in February featuring Olympian twin sisters Tracy and Lanny Barnes.

"We wanted to create a story that captured a genuine emotion that can be felt by almost anyone," said GUINNESS Brand Director Doug Campbell. "'Empty Chair' celebrates and honors the commitment and sacrifices made for those we care about. The heart of this video lies just as much in the bartender and patrons of the bar, as it does the soldier returning from duty. You can see the impact their actions have on the soldier at the end of the video when the patron stands to toast him."

This ad helps to kick off a nationwide effort to raise a glass to those who make contributions to their local communities around the country, from soldiers, police officers and firefighters to local community organizers, volunteers and coaches. Starting in July, the GUINNESS brand will host more than 2,000 events around the country to support and celebrate these individuals.  Whether showing support at home or at one of the events across the country, GUINNESS reminds everyone of legal drinking age to raise a glass responsibly.

The ad was created by advertising agency BBDO New York with director Noam Murro. It is the third video released by the brand as part of its MADE OF MORE campaign that was launched in 2013. 'Empty Chair' will continue to run on major cable networks and will be supported with sales materials, social media, and PR in addition to more than 2,000 events. The video has received more than 1.5 million views with GUINNESS featured as a regionally trending topic on Twitter during the World Cup finals match as well as post-game; watch the video online on the brand's YouTube page.

About GUINNESS®

The GUINNESS® brand enjoys a global reputation as a uniquely authentic beer and the best-selling stout in the world.  Famous for its dark color, velvety smooth head and unique surge and settle, this distinctive beer has been brewed at the St. James's Gate brewery in Dublin, Ireland since 1759.  Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year.  GUINNESS beer is available in well over 100 countries worldwide and is brewed in almost 50.  Also from the makers of GUINNESS, SMITHWICK'S, Ireland's oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland.  Additional information about the GUINNESS brand can be found at www.guinness.com.

Celebrating life, every day, everywhere.

 

Media Contacts: 


Maeve Hagen, Taylor

 Jim Sias, Diageo

(212) 714-5743 

 (646) 223-2305

mhagen@taylorstrategy.com

 jim.sias@diageo.com

 

Video - https://www.youtube.com/watch?v=rx0MRawkrj4

©2012 PR Newswire. All Rights Reserved.

  • Local NewsMore>>

  • Temple

    Temple ISD to Provide Wi-Fi for Students

    Temple ISD to Provide Wi-Fi for Students

    Tuesday, September 16 2014 8:59 PM EDT2014-09-17 00:59:32 GMT
    Students learning on new Google ChromebooksStudents learning on new Google Chromebooks
    The Temple Independent School District has created a plan to make sure their students have Internet access both at school and at home.New mobile hot spots will be available for students who received Chromebooks this year and who do not have Internet access at home.“We did a survey of our incoming 9thgraders to see how many students did have internet access at home. About 75 percent of students of those students do have internet access,” said Luann Hughes, Director of Technology for the Temple...More >>
    The Temple Independent School District has created a plan to make sure their students have Internet access both at school and at home.New mobile hot spots will be available for students who received Chromebooks this year and who do not have Internet access at home.“We did a survey of our incoming 9thgraders to see how many students did have internet access at home. About 75 percent of students of those students do have internet access,” said Luann Hughes, Director of Technology for the Temple...More >>
  • Killeen

    When does discipline go to far?

    When does discipline go to far?

    Tuesday, September 16 2014 8:42 PM EDT2014-09-17 00:42:43 GMT
    When it comes to disciplining children, Texas parents have the right to choose the form of punishment they see fit. But experts said there is a fine line between punishment and abuse. More >>
    When it comes to disciplining children, Texas parents have the right to choose the form of punishment they see fit. But experts said there is a fine line between punishment and abuse. More >>
  • COLLEGE STATION

    Study Shows New Desks Helps Students' Grades, Fight Against Obesity

    Study Shows New Desks Helps Students' Grades, Fight Against Obesity

    Tuesday, September 16 2014 7:50 PM EDT2014-09-16 23:50:46 GMT
    Results of a new study show something as easy as standing while you work can help students grades and against the fight of childhood obesity. The Texas AM Health Science Center School of Public Health studied local elementary students using a new standing desk. More >>
    Results of a new study show something as easy as standing while you work can help students grades and against the fight of childhood obesity. The Texas AM Health Science Center School of Public Health studied local elementary students using a new standing desk. More >>
Powered by WorldNow

News Channel 25 KXXV-TV
P.O. Box 2522
Waco, TX 76702

Phone Numbers:
Main: 254-754-2525
Tip Line: 254-757-2525

Links
Contact Us
KXXV Employment Opportunites
FCC Filings
Advertise on KXXV

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KXXV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.