Healthyroads Demonstrates Commitment to Fitness with #BeBeast Bicycle Campaign to Raise Awareness about Fitness During the Group Health STP - KXXV-TV News Channel 25 - Central Texas News and Weather for Waco, Temple, Killeen |

Healthyroads Demonstrates Commitment to Fitness with #BeBeast Bicycle Campaign to Raise Awareness about Fitness During the Group Health STP


This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.


Team Healthyroads members will participate in the Group Health Seattle to Portland Bicycle Classic (STP) to show their commitment to promoting better health during this 200-mile ride.

San Diego, California (PRWEB) July 08, 2014

Healthyroads, the population health management subsidiary of American Specialty Health Incorporated, is sending a contingent of riders, Team Healthyroads, to participate in the Group Health Seattle to Portland Bicycle Classic (STP). Team Healthyroads members will show their commitment to promoting better health during this 200-mile ride, which is the largest multi-day bicycle event in the Northwest, with up to 10,000 participants riding from Seattle to Portland in one or two days.

Team Healthyroads members are all colleagues at Healthyroads, one of the nations largest wellness, prevention and population health programs, and will give it all theyve got to inspire others to live healthier lives in this 200-mile ride.

Meet Team Healthyroads:

  • Rik Lee, vice president of population health sales, is a road cycling enthusiast and mountain biker from the San Francisco Bay Area. He enjoys tackling Mt. Diablo, a steep 3,849-foot climb, and other beautiful and challenging routes. This will be Lees first 200-mile ride.
  • Greg Norman, Ph.D., senior research scientist, is an experienced road cyclist and mountain biker who has competed in mountain bike racing for over 10 years. His most memorable rides include the Big Bear 100, the Everest Challenge Stage Race, and the Vermont 50 Mountain Bike Race.
  • Steve Eastburn, director, national sales for employer groups, started cycling last year and has already fallen in love with this sport. He will travel from Maryland for the STP, which will be his first 200-mile ride.
  • Kaitlin Cofer, associate national sales manager, is also a skilled cyclist who was on the Cal Poly San Luis Obispo Cycling team. While she has completed several other long-distance cycle rides of 100 miles or more, the STP will be her first 200-mile event.

We are beyond pumped to pedal from Seattle to Portland to promote better health, which we hope will encourage others to get out there and get fit, no matter what activity they choose, said Lee. The most important thing to keep in mind when getting in shape is not to be intimidated. Take small steps first, like walking during your lunch break or parking your car a little farther away from wherever you are going. Celebrate your accomplishments and work toward bigger goals, and youll be on your way.

Exercise can be fun while also providing many health benefits. Its been clinically proven that regular physical activity can lower the risk of heart disease and control weight. Plus, it makes you feel good and helps to reduce stress, added Lee.

Healthyroads is an official Group Health STP sponsor (and participant!), and they want to see your best photo from the weekend! Take a great spirit photo during ride weekend, and post on Instagram using all of the following tags: #BeBeast, #WinHRDsPrize and @healthyroads. The best photo will win a $250 Visa gift card! For more information and official rules, follow Healthyroads on Instagram, Twitter, and Facebook!

About Healthyroads, Inc.
Healthyroads, Inc., a subsidiary of American Specialty Health Incorporated (ASH), offers a wide range of population health solutions, including: the award-winning Healthyroads® telephone-based lifestyle and health coaching programs, member engagement promotions, program management, health risk assessments, biometric screenings, claims analytics, risk stratification, incentive management plans, competitive group challenges, worksite wellness programs and/or an integrated online wellness portal, Healthyroads serves nearly 5.5 million members nationally. For more information about the programs, visit or call 800-848-3555. Follow us on Facebook at, YouTube at, Pinterest at, Twitter at @Healthyroads and Instagram at @Healthyroads.

About American Specialty Health
American Specialty Health Incorporated (ASH) is one of the nations premier independent, privately-owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs, and population health solutions for health plans, insurance carriers and employer groups. Operating from offices in San Diego, California, Southlake (Dallas), Texas, Carmel (Indianapolis), Indiana, and Columbia, South Carolina, ASH has more than 1,200 employees and administers services for more than 33 million members nationwide. Products offered through ASH and its subsidiaries include Healthyroads®, FitnessCoachTM, Active&Fit®, ExerciseRewardsTM and others. For more information about ASH, visit or call 800-848-3555. Follow us on Twitter at @ASHCompanies or on LinkedIn.

Healthyroads, Inc.
Lisa Freeman

For the original version on PRWeb visit:

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact

Powered by WorldNow

News Channel 25 KXXV-TV
P.O. Box 2522
Waco, TX 76702

Phone Numbers:
Main: 254-754-2525
Tip Line: 254-757-2525

Contact Us
KXXV Employment Opportunites
FCC Filings
Advertise on KXXV

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KXXV. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.