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SOURCE One on One Marketing, LLC
Companies to combine resources to compete in the higher education lead generation market
SALT LAKE CITY, June 23, 2014 /PRNewswire/ -- One on One Marketing, LLC today announced it has reached an agreement with Lead Media Partners to acquire its business operations. The transaction closed on June 18, 2014. Both companies are experts in lead generation in the education market.
"The partnership will allow us to leverage the innovative technology platforms of Lead Media Partners with our diverse media portfolio," said Christopher Tracy, CEO of One on One Marketing. "We're taking the best practices of both companies to create the best services for all of our clients. With more data to leverage, we will be a smarter organization and can build more effective marketing campaigns. We look forward to working with Lead Media Partners' talented team members to drive even more value to our clients."
Headquartered in Lehi, Utah, One on One Marketing was founded in 2002. In 2010, Rockbridge Growth Equity and Falcon Investment Advisors purchased One on One Marketing and continue to invest in the company and sit on the Board. One on One Marketing was recently ranked the 35th fastest growing company in Utah, and earned a spot on the Inc. 5000 list for 2013. Its wide range of web properties include: www.ClassesandCareers.com and www.CollegeAtlas.org. ClassesandCareers.com is a premier lead generation portal that caters to online degree seeking students. CollegeAtlas.org is the encyclopedia of higher education and publishes content and rankings to help students make decisions regarding their education.
Based in Draper, Utah and founded in 2006, Lead Media Partners' premier web property is www.DegreeSearch.org, which is a directory of more than 7,000 nationally and regionally accredited colleges across the United States. Lead Media Partners has appeared numerous times on the MountainWest Capital Network list of the 100 fastest-growing companies in Utah.
"The two companies have complementary web properties and synergistic business practices," said Chandler Horsley, CEO of Lead Media Partners. "The teams will enjoy working with each other to combine strengths and serve customers."
The company will be based in One on One Marketing's Lehi, Utah office and operate 23 websites including http://www.classesandcareers.com/, http://www.collegeatlas.org/ and http://degreesearch.org/. In the meantime, both companies will operate simultaneously under their current brands.
"We're excited to have Chandler and the rest of the Lead Media Partners group join the team. They bring with them a wealth of experience from the education and lead generation business," said Tracy.
About One on One Marketing
One on One Marketing, LLC is a premier provider of web leads, clicks and other digital services to various types of institutions, including higher education. Established in 2002 and based in Lehi, Utah, One on One Marketing generates leads through a diverse set of traffic channels, leveraging content-rich online portals and a proprietary call verified process, and sells directly to prominent higher education institutions and other digital marketing-focused organizations. For more information on One on One Marketing, visit www.1on1.com.
About Lead Media Partners
Since 2006, Lead Media Partners has been generating high quality education leads for the nation's leading online and career trainings schools. These leads are generated using a combination of predictive technology, quality traffic and creative strategy on Lead Media Partners' premier web property, DegreeSearch.org. For more information about Lead Media Partners, visit www.leadmediapartners.com.
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