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--- Glenmorangie's Cask Masters program gives enthusiasts the chance to help create a new Single Malt from selecting and naming the whisky, to designing the packaging and even influencing the launch event ---
--- After consumers chose the cask during stage one, Glenmorangie Whisky fans have selected the name Taghta (tag-ta), Gaelic for Chosen --
NEW YORK, Oct. 10, 2013 /PRNewswire/ -- Whisky fans worldwide, for the first time ever, have chosen the name of a new Single Malt. This new Single Malt Scotch Whisky – which has spent a number of years extra-maturing in exclusive Manzanilla sherry casks –was selected by the public when three casks were put to a vote earlier this year.
Scotland's favorite malt whisky producer received thousands of suggestions, which were whittled down to a shortlist of three and put to an online vote. The winner was Taghta (tag-ta), Gaelic* for Chosen.
Glenmorangie continues to maintain links with its Gaelic heritage in many steps of the whisky creation process. Many of Glenmorangie's finest whiskies boast Gaelic names while Glenmorangie itself famously means "Valley of Tranquility".
Glenmorangie's Cask Masters is a unique whisky creation program which aims to get consumers involved in the whisky-making process. It was launched on March 1st, 2013 and will run for 18 months with the new limited edition Glenmorangie whisky ready for release in fall 2014.
The Cask Masters program is currently in stage three, where consumers can upload pictures and ideas to an online gallery to inspire the packaging of the new Limited Edition Single Malt Whisky.
Working with packaging expert Jon Davies from leading London design agency Butterfly Cannon, Glenmorangie will then create three designs which again will be put to a public vote. Prizes are given out at each stage and the winner of phase 3 will receive a 21.5" iMac i5. Whisky fans can take part by logging on to www.glenmorangie.com/caskmasters
Cask Masters is being overseen by Glenmorangie's Dr. Bill Lumsden, together with an expert in every field of the five-step process.
Dr. Bill Lumsden, Director of Distilling and Whisky Creation at the Glenmorangie Company said: "This name truly resonates and I don't think we could have done any better if we'd chosen it ourselves! Glenmorangie has already taken inspiration from Gaelic for the names of some of its most famous creations and we are delighted that this unique whisky has such an intriguing name."
Maxime Balay, Glenmorangie Brand Director, said: "We have always been at the forefront of innovation regarding our whisky creation so now we are simply leveraging crowd sourcing's immense capabilities to make it more accessible for our consumers. Instead of keeping the whisky creation process behind closed doors, Cask Masters allows us to harness the enthusiasm and passion of our Glenmorangie aficionados and reward them with an insiders' pass to the lengths we go to craft our whisky."
NOTES TO EDITORS:
Glenmorangie has already taken inspiration from Gaelic with the name of some of its most famous creations. For example Glenmorangie itself means 'Glen of Tranquility,' while within our exclusive Private Edition range of whiskies, we have selected names to reflect each expression, with Artein meaning 'Stone,' and Finealta meaning 'Elegant.'
At the later stages of the Cask Masters program experts will also offer their guidance on the photography and launch suggestions received from whisky fans.
At each stage participants will also be able to win prestigious prizes including a VIP visit to the Glenmorangie Distillery and a trip to the country of origin of the oak cask in which the winning whisky has been matured.
Glenmorangie Single Malt Scotch Whisky originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland, expertly matured in the finest oak casks, and perfected by the Men of Tain. The Distillery was founded in 1843 and is renowned as a pioneer in its field uniting tradition with innovation to create 'unnecessarily well made whiskies.'
The Glenmorangie Company advocates responsible drinking and suggests that drinkers savor Glenmorangie whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.
For more details: www.glenmorangie.com/caskmasters or Twitter: @theglenmorangie
About Dr Aonghas Maccoinnich:
Aonghas MacCoinnich is a native of the Isle of Lewis and grew up in a Gaelic-speaking community. Whilst taking a PhD at the University of Aberdeen he wrote a thesis on the Mackenzie clan in the Ross area, in the north of Scotland, (1466-1638) entirely in Gaelic – the first history thesis at Aberdeen written in that language. He worked as a Gaelic tutor and lecturer at the University of Glasgow (2005-2010) and a teacher in the history of the Scottish Highlands at the University of Strathclyde (2010-2012). He is currently a teaching fellow in the Celtic & Gaelic subject area in the school of Humanities at the University of Glasgow.
*Both Gaelic names in the shortlist are Scottish Gaelic.
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