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SheerID Outlines Importance of Using Technology to Segment Your Target Market at Apparel Tech Conference West

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SOURCE: SheerID

SheerID, point-of-sale verification provider for retailers and consumers, is presenting this week at Apparel Tech Conference West on how combining pinpoint-segmenting with verification technology can result in increased incremental revenue for apparel retailers.

Eugene, OR (PRWEB) March 18, 2013

SheerID, point-of-sale verification provider for retailers and consumers, is presenting this week at Apparel Tech Conference West on how combining pinpoint-segmenting with verification technology can result in increased incremental revenue for apparel retailers.

Jake Weatherly, CEO of SheerID, will share case studies from SheerID customers who have successfully used segmentation and technology solutions to execute targeted marketing campaigns. Weatherly will focus on providing conference attendees with actionable advice that can have an immediate, measurable impact.

SheerID’s point-of-sale verification technology confirms whether or not a consumer is a member of a group, such as the military, teachers or college students. This allows apparel retailers to grant an exclusive discount or special offer like free shipping upon verification.

What: Segmenting Your Target Market -- Are You Getting Through to Them? Presented by Jake Weatherly, CEO, SheerID
Where: Los Angeles Trade-Tech College (LATTC), Room TE107 in Aspen Hall
When: March 19, 2013, 2:00 – 2:30 pm PT
Available to speak: Jake Weatherly, CEO, SheerID

Additional quotes and resources:
“By strategically using truly exclusive discounts and special offers, apparel companies can reach new customers and retain their retail loyalty,” said Jake Weatherly, CEO at SheerID. “Due to new, technological advances like SheerID’s verification platform, retailers can offer customized incentives to specific customer segments.”

To speak with Jake Weatherly about SheerID’s verification solutions, please contact sheerid(at)lewispr(dot)com.

About SheerID
SheerID is the creator of the technology used to transform existing, protected private data into a service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special discount like student, active duty military, veteran, or teacher discounts- protecting the discount and eliminating fraud. SheerID's verification plug-in can be configured for any ecommerce website, internal customer sales system, mobile application, or POS.

Press Contacts:
Justin Nunez / Michael Ellis
LEWIS PR for SheerID
619 677 2700
SheerID(at)lewispr(dot)com

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