Waco & Heart of Texas launch new brand and tourism marketing - KXXV-TV News Channel 25 - Central Texas News and Weather for Waco, Temple, Killeen |


Waco & Heart of Texas launch new brand and tourism marketing effort


The cities of Waco, Bellmead, McGregor and Hewitt unveiled the designs of two major components of the new Waco and Heart of Texas regional tourism marketing effort.

Waco and the Heart of Texas staff presented cover art for a new visitor's guide along with a new, bold website design at the Waco Convention Center on Wednesday.

The website will contain many interactive tools including a trip builder, searchable calendar of events, ability to book accommodations online to enhance visitors' experience. The website and visitors guide are the major tools used in marketing the region as a destination.

The goal is to grow leisure visitation and increase exposure to Waco and the Heart of Texas.

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